May 24, 2024

Xiaomi India, Leica Announce Long-term Partnership Focused on Mobile Imaging

3 min read


Xiaomi India and Leica Digicam have declared a extensive-term strategic partnership concentrated on cellular imaging. The goal of the partnership “is the joint progress of revolutionary answers in the smartphone digital camera module section as effectively as the optimization of optical overall performance. The strategic alliance among Xiaomi and Leica Digicam AG demonstrates the enthusiasm to constantly force the restrictions of what is technologically possible,” according to the formal assertion. The collaboration guarantees to “offer consumers the most effective features of the” two international manufacturers.

The first smartphone co-engineered by the two companies, the Xiaomi 12S Ultra, was launched globally in July 2022. The price tag of this smartphone starts at CNY 5,999 (around Rs. 70,700) for the 8GB RAM + 256GB storage variant. The telephone is also available in a 12GB + 256GB product for CNY 6,499 (approximately Rs. 76,600) and a prime-of-the-line CNY 6,999 product (about Rs. 82,500).

Functioning on Android-dependent MIUI 13, the Xiaomi 12S Extremely is run by the octa-main Snapdragon 8+ Gen 1 SoC, along with up to 12GB of LPDDR5 RAM. It has a 6.73-inch 2K AMOLED micro-curved display screen with a refresh level of up to 120Hz, a touch sampling price of up to 240Hz, and a highest brightness of 1,500 nits. The screen also supports Dolby Vision, HDR10+, and has a DCI-P3 colour gamut.

The cellphone has three rear cameras, which include a 50-megapixel 1-inch Sony IMX989 main sensor with an f/1.9 lens and optical impression stabilisation (OIS). A 48-megapixel camera sensor is also offered with a periscope-formed lens in the digital camera setup. There is an additional 48-megapixel extremely-extensive lens as perfectly. The rear digicam setup contains a laser autofocus sensor and an LED flash panel. The Xiaomi 12S Ultra also has a entrance-dealing with 32-megapixel selfie digicam sensor. A collaboration among Xiaomi and Leica allowed consumers to join a Leica M-sequence lens device to their Xiaomi 12S Extremely phones.

Xiaomi and Leica goal to create progressive answers and enhance optical general performance in the smartphone digital camera module section by way of their joint improvement and engineering attempts.

“Xiaomi has been making breakthroughs in the smartphone images house and has considerable working experience in the investigate and improvement of imaging methods and AI algorithms. Leica brings its complete abilities in optical engineering, layout, imaging program and purchaser experience similar to the artwork of pictures to the partnership. Leica supports Xiaomi in its attempts to obtain the best attainable imaging results in the field of smartphone pictures – and to just take it to the following amount of top quality,” the statement reads.

The organizations have been earlier claimed to announce their partnership at the Mobile Globe Congress (MWC) 2023, where by they are predicted to showcase their collaboration with the Xiaomi 13 sequence.

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Resource url Xiaomi India and Leica have recently announced an exclusive long-term collaboration to prioritize mobile imaging in India. Leveraging the distinct imaging capabilities of Leica and the innovation of Xiaomi, the partnership will bring the next-level imaging on Xiaomi phones.

This marks the first partnership between the two acclaimed brands in India. While Leica Camera AG is well-known for its legendary optics, 5G, AI and a range of other cutting-edge technologies have become hallmarks of Xiaomi’s smartphones. The collaboration will combine the two companies’ advances in mobile imaging technology, bringing premium photographic experiences to a growing Xiaomi user base in India.

The two companies have created a stunning yet highly efficient imaging experience to make the most of every moment captured by Xiaomi smartphones. With the first of its kind partnership, Xiaomi and Leica have created an exclusive photo editing program which will let users create stunning and lifelike images. Xiaomi has also revealed a new imaging mode that harnesses the power of machine learning to automatically adjust camera settings to take the best possible shot.

In addition, Xiaomi and Leica have agreed to launch a dedicated resource center to share knowledge, engage with their users and produce more meaningful content. Through this initiative, Xiaomi customers in India will have access to comprehensive and comprehensive imaging expertise to help them get the most out of their Mi phones.

By combining the best of both worlds, Xiaomi India and Leica are set to redefine mobile imaging in India. With the incorporation of powerful machine learning, intuitive editing tools, and other imaging capabilities, the partnership is expected to bring an unmatched photography experience to Xiaomi phone users in India.