May 22, 2024

Your iPhone videos will never look like the ones Apple shows you

4 min read


Person holding a rigged up Samsung Galaxy S23 Ultra for filmmaking.

You will find a smartphone in here someplace.


There’s a bit of a difficulty in the cellular business. 

Scratch that. There’s a major problem in the mobile business.

When was the last time you used your smartphone to movie a motion picture? By no means? Effectively, that can make two of us.

But cellphone makers are continuing to market their smartphone cameras with award-winning film directors, which, from a marketing and advertising standpoint, tends to make additional feeling than either of us capturing a movie with a smartphone. 

People see how able these smartphones are. People fork out the significant bucks to experience the marketed rewards.

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If you are starting up to capture my drift, no, I am not just talking about Samsung’s current collaboration with decorated film director Ridley Scott to market the new Galaxy S23 Ultra.

Xiaomi, Sony, and Apple are just as guilty of glorifying smartphone movie features by displaying them by the lenses of all those who have put in a long time mastering the craft.

Screenshot of Apple's Shot on iPhone 14 Pro cinematic with disclaimer at the bottom.

The bottom messaging is important listed here.


The trouble with all of this is that filmmaking is not as very simple as whipping out your smartphone and hitting the report button.

Each single one particular of these “Shot by Insert telephone manufacturer here” movies goes by way of arduous generation processes that most consumers will probably never replicate. I am speaking lighting tools, specialised lenses, stabilizers, compensated actors, area scouters, article-production editors, the listing goes on.

Also: 4 Galaxy S23 attributes that we are not chatting about ample

What do I have? My smartphone, two palms, and it’s possible a selfie adhere from 2014.

Top down view of someone using a Samsung Galaxy S23 Ultra smartphone filming rig

The reverse of what I have.


In defense of these cellphone makers, touting the potential to shoot videos is empowering. These films inspire creatives to go out and produce with the cameras that they currently have — and not what they can’t get accessibility to.

Also: How to take better Apple iphone photographs

So, this is my pitch to Samsung, Xiaomi, Sony, Apple, and whoever else is sitting in a advertising and marketing contact suitable now, sifting through the Hollywood catalog to uncover the upcoming large director to pitch a humble movie idea to: Set the million-dollar budgets apart. Present me an standard particular person applying your digital camera characteristics. Clearly show me an individual I can relate to, another person who can show that all it can take is a smartphone and a bit of creative imagination.

Jurassic Park director Steven Spielberg shooting a full-duration songs movie with just an Apple iphone is interesting. But I’m not shooting a tunes video clip anytime quickly. And I am surely not Steven Spielberg.


Resource connection When it comes to mobile technology, Apple is one of the top manufactures in the industry. iPhones are incredibly popular and advertised with beautiful, high-quality and vibrant photos and videos. However, what many Apple fans may not know is that their own videos won’t look nearly as striking as those that appear in Apple advertisements.

Despite having a top-notch camera, there is still a big disconnect between the videos you’ll capture on an iPhone and the ones that appear in Apple commercials. This is because these commercial videos have a lot of selective editing and other post-production processes that are performed on them which are not likely to be attempted by regular iPhone users.

Many people fail to realize that camera lenses and camera sensors not only impact the quality of your photos and videos but also the kinds of editing techniques you can use. Apple’s marketing videos are often using only the best lenses, the newest sensors, and exclusive editing techniques that the average person may not have access to or be familiar with.

For example, certain lenses or even certain camera apps may enable blur or unnatural bokeh effects. While a few apps are available on iPhone, it is still much harder to achieve this level of quality with a regular iPhone camera. Additionally, color correction and stabilization may be necessary to truly achieve those stunning videos that get used for commercial purposes.

In short, the videos you capture with your own iPhone will never look as good as the ones used to advertise Apple products. By understanding the difference between regular video creation and commercial production, iPhone users can be realistic about their own video-making skills.