March 3, 2024

Xiaomi Leads Indian Smartphone Shipments Despite 25 Percent YoY Dip: IDC

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Smartphones shipments in India plunged by above 27 per cent to 29.6 million in the October-December quarter of 2022, from 40.6 million in the year-ago interval, largely owing to inflationary pressures, marketplace investigation business IDC said on Friday.

In accordance to the report, dwindling customer demand from customers thanks to large inflation remained a problem all through the year despite the enhanced offer circumstance.

Smartphone shipments in the sub-$ 300 (about Rs. 25,000) value phase declined by 15 per cent when mid-top quality and high quality price tag segments of $ 300-500 and above USD 500 (Rs. 41,000) grew by 20 and 55 percent, respectively for the duration of 2022.

The entry-stage smartphones, beneath Rs. 12,500 apiece, shrunk to 46 percent from 54 % a calendar year ago.

IDC India, Investigation Manager, Shopper Gadgets, Upasana Joshi explained dearth of new launches in sub-$ 150 (about Rs. 12,000) smartphone phase restricted its development.

According to IDC Associate Vice President, Equipment Study, Navkendar Singh growing costs and excessive inventories are anticipated to be a worry at the very least during the initially 50 % of the current 12 months.

“We should assume a instead hard and elongated recovery for the smartphone current market, as worries all over soaring costs and extra inventories will keep on being a worry at the very least in the initially 50 % of 2023.

“Sellers and channel companions require to rethink their options for their entry-amount portfolios, driving 5G product affordability with beautiful trade-in courses and funding strategies,” Singh explained.

Xiaomi led the sector during the quarter as effectively as on an once-a-year foundation with 18.6 and 21 per cent sector share even with huge dip in its shipment volume on a calendar year-around-yr (YoY) foundation.

Xiaomi shipments declined by 38.3 per cent in the course of the December 2022 quarter and 25 p.c on an once-a-year foundation in 2022.

Apple managed its guide in the premium phase with a 60 percent share adopted by Samsung with a 21 p.c share.

Samsung smartphones shipment declined by 22.6 percent in the December 2022 quarter and 6.6 % for the duration of the yr.

Samsung was 2nd premier player through the quarter as perfectly throughout the year with 18.4 per cent and 18.1 percent share respectively in terms of smartphone shipments.

General, 201 million mobile telephones were shipped in 2022, clocking a 12 % once-a-year decline.

“Attribute cell phone shipments stood at 57 million, a drop of 18 percent YoY. Samsung, Xiaomi and Transsion were being the major organizations in the complete cellular cellphone industry,” the report stated.

 


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Resource hyperlink Xiaomi, the Chinese technology giant, continues to be a leader in the smartphone market in India, despite having a YoY dip in shipments. According to a recent report released by IDC (International Data Corporation), Xiaomi’s market share in India sat at 27% between April-June in 2019, with a 25% year-on-year dip in smartphone shipments overall during that period.

While the overall Indian smartphone market saw a decline, the report states that the decline was mostly in the feature phone market with a 38% year-on-year dip in this segment. Smartphone shipments, on the other hand, saw a 6% year-on-year increase in the same period.

Owing to the dip in feature phone shipments, the overall growth of the mobile phone market in India seems to be controlled by the smartphone segment. This particular segment observed a 2% year-on-year growth from April-June in 2019. Xiaomi’s market share in country during the same time period sat at a comfortable 27%, continued to be the top brand for the fourth consecutive quarter.

The report further states that there was a 3% year-on-year decline in the smartphone average selling prices (ASP) in the country. It is expected that in coming quarters Xiaomi will maintain its leadership or remain neck-to-neck with Vivo, which has a market share of just above 25% during the same period.

Xiaomi, thus, managed to maintain its leadership position in the Indian smartphone market despite the persistent decline. The company’s business value remains largely driven by its affordable price ranges and aggressive marketing strategies in the country. Xiaomi, however, will need to work to improve its sales figures in the feature phone segment in order to realize sustainable growth in the market.