May 25, 2024

Apple to Focus on Mixed-Reality Headset in 2023, Other Products May Take a Back Seat: Report

3 min read

Apple To Focus On Mixed-Reality Headset In 2023; Other Products May Take a Back Seat.

According to a recent report, Apple plans to launch its own mixed-reality headset in 2023 and may focus on the product to the detriment of other projects. This new product could potentially revolutionize the way we interact with technology.

What is Mixed-Reality?

Mixed-reality (MR) combines the real and digital world by mixing the physical environment with digital content. It creates a new environment for users in which virtual objects can interact with real-world objects.

What Products Will Take a Back Seat?

Apple plans to focus heavily on their MR headset which means other projects may take a backseat, including the AirTags and Apple Glass.

Apple’s Focus on MR

Apple is reportedly planning to invest in technologies such as augmented reality, virtual reality, and mixed reality. The company is betting that MR headsets will become the future of immersive computing and could potentially be a game-changer in the technology world. Although the product is still in early development stages, it appears that Apple plans to make it a priority.

What This Means for Apple

Apple’s focus on mixed-reality could mean that the company is looking to expand its market and keep up with competitors who are already investing in the technology. It’s too early to tell how this will pan out, but it could potentially be a major breakthrough for Apple who has been struggling in recent years.

Moreover, Apple’s focus on MR could revolutionize the way we interact with technology, providing a new immersive experience for users.


Apple’s plan to launch a mixed-reality headset in 2023 is a bold move that could potentially change the future of technology. Although nothing is set in stone yet, it is clear that Apple is determined to make this product a priority and other projects may take a backseat. In recent news, Apple is preparing to launch its own virtual reality (VR) and augmented reality (AR) headset in the next two years. This product is expected to be Apple’s major focus over the next few years, with other products potentially taking a back seat.

According to reports, the highly-anticipated headset will combine both VR and AR functionality, with the primary goal of creating immersive interactive experiences for customers. It is said to employ both 8K displays and “Apple-designed chips”. With this device, users will allegedly be able to take part in activities such as watching movies, playing games and interacting with others in virtual environments.

Apple is actively pursuing the development of the headset in order to bring its products closer to the forefront of virtual reality technology. Reports suggest that the company is rumoured to be investing approximately $3–$4 billion over the course of two years to create the device.

The tech giant is also looking to diversify its hardware portfolio by expanding into sectors such as healthcare and education. However, it seems that the upcoming mixed-reality headset is being given the majority of attention at this point. This could potentially be due to the sheer growth potential of the VR/AR industry, with analysts predicting that the sector could bring in $209 billion in revenue by 2022.

Though there isn’t a lot of information regarding the device itself, it is said that the mixed-reality headset will launch some time in 2023. When Apple does decide to officially announce the product, we can likely expect quite the reaction from the tech industry. Until then, it appears that other products may have to take a back seat in order for the headset to become a reality.