A2P Messaging Market Global Industry Perspective, Comprehensive Analysis and Forecast 2030
A2P Messaging Market Overview:
A2P messaging, or application-to-person messaging, refers to any kind of message traffic where a person is receiving messages from an application 12, typically a software-based one, rather than from another person. This can include SMS or MMS messages sent from a business to a customer or client 3, or other types of automated messages. A2P messaging is often used for marketing or customer service purposes, such as sending alerts, notifications, or promotional messages to subscribers. The term can also refer to the software applications used to send these messages. Overall, A2P messaging is a growing trend in the world of mobile communication, and is expected to continue to play an important role in the messaging strategies of many businesses and organizations.
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Competitive Analysis:
The key players of the global A2P messaging market include Bharti Airtel Limited (India), China Unicom (Hong Kong) Limited, Tata Communications Limited (India), Sap Se (Germany), Orange Business Services (France), Vodafone Group Plc. (UK), Monty Mobile (UK), ARPUPLUS (Giza), Clickatell(US), Giga Waves (UAE), SMSGLOBAL (Australia), Zen Interactive Technologies (UAE), Global Message Services (Switzerland), Infobip Ltd.(UK), and MGAGE (US).
Segmental Analysis:
Global A2P Messaging Market has been segmented based on Service Type, Vertical, and Region.
Based on service type, the A2P messaging market has been segmented into transactional services, promotional services, and interactive services. These types of A2P messaging services are used for effectively making people aware of various products and services offered by the company. The promotional service segment accounted for the largest market value in 2019, with a market value of USD 23,231.9 million; it is expected to register a CAGR of 3.6% during the forecast period. The transactional service segment was the second-largest market in 2019, valued at USD 12,795.3 million;
it is projected to register the highest CAGR of 5.2%. Transactional messaging refers to messaging related to transactions such as OTP, bank, or any other non-promotional information sent to the registered users. The transactional messaging segment is further divided into unstructured supplementary service data (USSD), one time password (OTP) interactive services, and two factor authentication (2FA). Unstructured supplementary service data (USSD) allows users (end customers) without smartphones or data/internet connections to use various services. A messaging OTP is a secure authorization method where a numeric or alphanumeric code is sent to a mobile number. Two-factor authentication with OTPs delivered via messaging makes user authentication secure and
By vertical, the global A2P messaging market is segmented into BFSI, media & entertainment, healthcare, education & research, retail & e-commerce, government, utilities & logistics, IT & telecommunications, and others. The BFSI segment held the largest market share in 2019, with a market value of USD 10,329.0 million; it is expected to register a CAGR of 4.1% during the forecast period. The retail & e-commerce segment was the second-largest market in 2019, valued at USD 9,337.0 million; it is projected to register a 3.4% CAGR. However, the government segment is expected to register the highest CAGR of 5.8%. The BFSI sector uses A2P messaging services to provide continuous banking services to its customer base.
BFSI has emerged as one of the most promising revenue opportunities for the A2P messaging service providers. Media & entertainment include various publishing houses, channels, production companies that use various A2P messaging services, including transactional, interactive, and promotional. The healthcare segment includes hospitals, pharmaceutical companies, nursing homes, and clinics, among others. A2P messaging provides patients with a reminder service when their prescription is ready to be collected. Education & research include schools, universities, research institutes, and colleges.
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Regional Analysis:
The A2P messaging market, in terms of region, is dominated by Asia-Pacific. The number of digital payment transactions is growing exponentially in the country and, hence, the use of OTP, 2FA, and single-factor authentication messages is very high in the country. Thus, China currently has the largest market share in the Asia-Pacific A2P messaging market and is expected to dominate the region throughout the study period
The North American A2P messaging market is divided into the US, Canada, and Mexico. A2P messaging has helped brands in the region digitally improve their brand image by sending notifications, alerts, advertisements, and other promotional activities to customers. The North American A2P messaging market is expected to be valued at USD 9,138.7 million by 2026
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